Amazon seeks to shut down paid review sites {ReBlog}

Reblogged from Scarlet's Web:

Amazon has sued four firms that pay people to produce reviews that then appear on the online retailer's site.


The company alleges that the paid opinions "undermine" its review system which customers believe come from unbiased sources.


Amazon is seeking damages from the four sites and wants them to stop producing the reviews.


The four companies named in the legal complaint have not yet responded to Amazon's allegations.....